ORIGINS OF THE BRIDGE

After working on numerous tender processes responding to the New Zealand Government’s wellbeing and social procurement agenda, George Hulbert and Scott Jacobs decided to form The Bridge. 

The Bridge is a market strategy and management consulting firm that helps businesses to:

  • Adapt to the New Zealand Government's agenda: including under MBIE’s Broader Outcomes Framework

  • Align with it: and prove your organisation's alignment through action

  • Achieve more as a result: win more business and deliver better outcomes for all.

 

​To experience The Bridge for yourself, please get in touch and let’s discuss what we can do for you.

johannes-groll-mrIaqKh9050-unsplash sm t
istockphoto-541114144-612x612.jpeg

OUTCOMES-FOCUSED BUSINESS STRATEGISTS

Get to Know Us

As experienced business development and pursuit strategists, we are passionate about equipping companies with the tools to win more business.  We help New Zealand businesses, consortiums and overseas companies to navigate the Government's Broader Outcomes framework and achieve better outcomes.


Everything we do is practical, hands-on and outcomes-driven; better outcomes for you and stronger alignment with procuring and regulatory agencies.

 
George Hulbert 2.jpg

George Hulbert

Director

A specialist in helping organisations to target and win procured work for many years now, George tuned into the Broader Outcomes as they emerged in 2018, inspired by the opportunity to help companies to do good while doing better.

 

As founder of The Clarity Business, which delivers effective communications strategies, George is a passionate advocate of the need for organisations’ actions to align with - and deliver on -  the words they say. He has been active in helping companies to succeed in this environment for years with a particular focus on the property, construction & infrastructure sectors.

He is driven to find new ways to help companies to:

  • Align with and succeed under the Broader Outcomes

  • Create plans that deliver on their values and leave a strong legacy of good 

  • Engage and involve the communities and environments in which they work

  • Achieve more – and better.

george@usethebridge.co.nz

Scott_edited_edited.jpg

Scott Jacobs

Director

Scott is a business development and pursuits strategist who has spent many years working with all types of organisations on their client development and tender-based opportunities. He has a particular interest in how private sector organisations are responding to the government's outcome-based, wellbeing framework and how they integrate these considerations into the core of their business models.

 

Before co-founding The Bridge, Scott was the Business Development & Marketing Director for MinterEllisonRuddWatts, one of New Zealand's leading commercial law firms. Prior to that, Scott was the Australasian Head of Business Development for EY. 

 

In addition to his interest in sustainability and customer centricity, Scott delivers the following benefits for our clients:

  • Distilling clear and effective market strategies and value propositions that will give you an edge with outcomes-driven clients

  • Strategic pursuits support on large government tenders (whether for central or local government agencies)

  • How to put in place more effective client relationship development strategies that align with "non price attributes"
     

scott@usethebridge.co.nz

Businessmen

OUR COMPETITIVE EDGE

 

WALKING IN YOUR CLIENTS' SHOES

Smiling%2520Young%2520Woman_edited_edite

We refer to ourselves as "expert laypeople" whose value is in thinking from your client's perspective first. We know the government's agenda and what you need to do to align with it.

READ MORE

Smiling%2520Young%2520Woman_edited_edite

Working to help organisations and consortia win $ billions in work since this environment emerged in 2018, we bridge your world and the Government’s agenda to deliver strategies that work.

PROVEN BUSINESS DEVELOPMENT & PURSUIT STRATEGISTS

READ MORE

We can help you navigate the system - creating strategies that deliver while helping you to connect with other organisations that can help.

Smiling%2520Young%2520Woman_edited_edite

CONNECTIONS & UNDERSTANDING

READ MORE